Priceff Ltd is a technology start-up that develops disruptive dynamic pricing algorithms for services and fast moving consumer goods. Our solution is easy-to-use and works for most everyday services and FMCGs.

Priceff is supported by Tekes – the Finnish Funding Agency for Innovation.


Vision & Mission

Our vision is to make efficient pricing accessible to everyone. Our mission is to save resources from being wasted.



Riku Aakala

Chief Executive Officer | +358 41 5474 353

Riku is a serial entrepreneur helping start-ups to grow and flourish. He has founded ventures in Finland and as well in West-Africa. Riku holds a MSc degree in Industrial Engineering from the Aalto University.

 Anders Ekholm

Chief Research Officer, Partner | +358 50 526 4253

Anders is an academic serial entrepreneur with almost two decades of experience turning research into practice, and vice versa. He holds a PhD in Financial Economics from the Hanken School of Economics in Helsinki, and is Adjunct Professor of Asset Pricing at the Lappeenranta University of Technology.

Mikko Lehmuskoski

 Chief Technology Officer, Partner

Mikko is an experienced CTO and entrepreneur. He co-founded Oppex Ltd, the world's largest search engine for sales opportunities in the public sector. Mikko holds a MSc degree in Engineering from the Aalto University.


Jan D. Oker-Blom

 Chairman, Partner

Jan D. Oker-Blom is Chief Executive Officer at Finnish Business Angels Network, a not-for-profit network of private investors. He has an MSc degree in Political Science from the University of Helsinki.


Thomas Svartbäck

Director, Partneräck-21816110

Thomas is a seasoned investment professional with more than 20 years of experience in the field of wealth management. He has an MSc degree in Finance from the Hanken School of Economics in Helsinki.